Google has rolled out an exciting new feature in 2025: the Google Ads Referral Program. Now, you can earn free ad credits by simply referring new advertisers to the platform.
Whether you’re a marketer, business owner, or freelancer, this is a smart and easy way to save on ad spend and help others get started with Google Ads.
What Is the Google Ads Referral Program?
The Google Ads Referral Program is a new initiative that allows current users to refer first-time advertisers to Google Ads. When the referred user meets specific spending criteria, both parties receive free ad credits.
Key Features:
- Trackable via a referral dashboard in your Google Ads account
- Both you and the new user get rewarded with ad credits
- Easy to share via a unique referral link
How Much Can You Earn?
Google hasn’t released a universal credit value, but here’s what early users are seeing:
| Role | Credit Potential |
|---|---|
| Referrer | Up to $500 in ad credits |
| New Advertiser | Up to $500 bonus credit after spending a minimum (e.g., $500) |
Note: Amounts may vary by country and campaign terms.
Who Can Join the Program?
Anyone with a valid Google Ads account can participate. Ideal for:
- Digital marketers and ad agencies
- Freelancers and consultants
- SaaS and eCommerce founders
- Small business owners
- Coaches or trainers teaching digital skills
How to Use the Google Ads Referral Dashboard
Google makes it easy to track your referral progress through a built-in dashboard.
You’ll be able to:
- Generate a unique referral link
- See how many people have clicked or signed up
- Track how much you’ve earned in credits
- Monitor which referrals have qualified
To access the dashboard:
- Log in to your Google Ads account
- Click “Tools & Settings”
- Navigate to “Referral Program”
- Copy and share your referral link
Referral Program Terms & Conditions (Simplified)
Here’s what you need to know to stay compliant and ensure you get your credits:
| Term | Meaning |
|---|---|
| New Advertiser | A user who has never run Google Ads before |
| Qualified Spend | Minimum spend (e.g., $500) required for credit eligibility |
| Redemption Period | Ad credits must usually be used within 30–60 days |
| One-Time Credit | Most credits are one-time only per account |
Always check the full Google Ads Referral Policy based on your region.
How to Share Your Google Ads Referral Link Effectively
Here are smart ways to share your referral link and increase your chances of earning:
Promotional Methods:
- Add it to your email signature
- Share on social media (LinkedIn, X, Facebook)
- Embed in your website/blog (e.g., under “Recommended Tools”)
- Include in lead magnets or newsletters
- Mention it in YouTube videos, courses, or webinars
Target People Who:
- Own a small business or online store
- Just launched a product/service
- Need to drive website traffic or generate leads
- Have never used Google Ads before
Why the Google Ads Referral Program Matters in 2025
This new referral initiative signals Google’s push to onboard more advertisers globally. Here’s why it’s valuable for you:
Benefits for Referrers:
- Lower your ad spend
- Monetize your network/audience
- Add value to your services or coaching
Benefits for New Advertisers:
- Receive bonus ad credit for trying Google Ads
- Reduce risk and upfront cost
- Access the world’s largest ad network
Final Thoughts: Start Earning Google Ads Credits Today
The Google Ads Referral Program is a no-brainer for anyone in the digital space. With no upfront cost and free ad credits on the table, it’s an easy way to support your network and grow your own ad reach at the same time.
Login to your Google Ads account and generate your referral link now.
Tips to Maximize Your Referral Success
- Write a beginner-friendly blog post on how to run Google Ads (and insert your referral link).
- Offer setup support to new users you refer — make the experience smoother.
- Track your results weekly and optimize how and where you share the link.
