Introduction: Why Micro-Moments Matter in the Google Ads Customer Journey The customer journey in digital marketing is no longer linear. People don’t simply see an ad, visit a website, and make a purchase. Instead, they move in and out of…
The digital advertising landscape is experiencing one of the most disruptive shifts in its history. For years, marketers relied on third-party cookies to track users across websites, target them with personalized ads, and measure campaign performance. But now, privacy concerns,…
In the ever-evolving world of digital marketing, businesses are constantly evaluating where to allocate their advertising budgets for the best possible return on investment (ROI). Two of the most dominant players in 2025 are Google Ads and TikTok Ads. While…
Running Google Ads without proper conversion tracking is like driving blindfolded—you spend money but don’t really know what’s working. While it’s easy to track online actions like form submissions or purchases, many Nigerian businesses—real estate firms, hospitals, restaurants, car dealers,…
The marketing landscape in 2025 is more competitive than ever. Brands that rely solely on SEO (Search Engine Optimization) or Google Ads (PPC) risk missing half of their potential audience. The real power lies in combining both strategies into a…
Google Ads is one of the fastest ways to get your business in front of potential customers — whether you run an e-commerce store, SaaS platform, or service business.But here’s the truth: most new advertisers in Africa waste money because…
Why Nigerian Businesses Need Google Ads in 2025 In 2025, Nigerian SMEs (Small and Medium-sized Enterprises) face a hyper-competitive digital space. With over 122 million internet users in Nigeria, attention is currency—and Google Ads remains one of the fastest, most…
Google has rolled out an exciting new feature in 2025: the Google Ads Referral Program. Now, you can earn free ad credits by simply referring new advertisers to the platform. Whether you’re a marketer, business owner, or freelancer, this is…
In the fast-evolving world of digital marketing, automation is no longer just a luxury—it’s a necessity. Google’s Performance Max (PMax) campaigns have emerged as a transformative force in this landscape, enabling advertisers to streamline their campaigns while leveraging Google’s powerful…
In an era where screens dominate our lives—from smartphones to smart fridges—the television has remained the centerpiece of immersive viewing. But the role of TV is evolving rapidly. No longer just a device for entertainment, the television is now a…